ABOUT

As with all retail experiences, it's often the small things you notice that leave a big impression. Taking the behavior of the brand's staff to one side, and product, obviously, there are lots of other small things that shouldn't be left to chance. Hence the need for a helpful little guide to getting and setting standards for dressing the space.
This is the Style Guide for Volvo Car's UK dealer network, who are currently working through a 100+ retail store experience overhaul. Given the effort (not to mention the cost), it's really worthwhile providing a little extra help with everything from coasters to the conveniences: all the things that aren't strictly 'marketing's' purview but actually contribute to the marketing investment.
This Guide was printed as its intended audience are the Hosts of each dealership, and so always be to hand.