ABOUT

Argos wanted to update their main Product Description Page (PDP) to a fully responsive solution instead of living in the old world of running two sites (mobile and desktop) side by side. They also wanted to use this piece of work as a precursor to the rest of the site going fully responsive, so testing the updates and new technologies being used was of paramount importance.

With these changes it was also an opportunity to redesign the various features of the page to better improve customer experience. Be it from the overall layout and look and feel of the page, to fundamentally how things work.