About me

Integrated financial services copywriter. I write campaigns, headlines, marketing materials, and digital B2B & B2C copy for some of the UK's leading financial services brands, including Barclays, LV=, Fidelity and Old Mutual, as well as challengers in the marketplace like Fineco.

I have a background in innovation, having spent five years as creative strategist and copywriter at one of the UK's original innovation agencies, helping create breakout results for Jimmy's Iced Coffee, social media challenger Vero, and many more.

I'm interested in personal finance, investing, FinTech, and 3D art. I value clarity of expression, creativity of thought, and I shun prescriptiveness - and I'm not afraid of an em dash.

Skills

Copywriting, creative strategy

Sector Experience

Advertising, Innovation, Marketing