ABOUT

Deloitte's Consumer Business team were building a microsite for their latest thought leadership and needed a striking and elegant suite of campaign imagery that would stand out in a crowded market and really aligned to their key messaging.
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The idea of using a circuit diagram to depict three distinct stages was hit upon – 'Rethink. Reshape. Rewire.' – using various electrical components, such as batteries, switches, transistors and bulbs.

So I set to work creating this bespoke suite of images.