ABOUT

This logo and identity needed to reflect the craftsmanship of a small, independent furniture maker based in the heart of the country. Their brief was quite straightforward really... Modern, rustic, simple and impactful. Easy!

The logo was styled using a casual, free-flowing typographic style – the lettering being woven together (with the odd flourish). I then added a container to hold the whole logo together and create a unique logo, full of character.

Around the logo, I built a strong identity with intricate shapes and clean, crisp edges layered with grungy, worn textures. This reflected the craftsmanship of the company, combined with their rustic, hand-built qualities. The company also asked me to produce a website. "Simple, clear and no-nonsense"!