Richard is an accomplished Executive Creative Director and Copywriter, who has the unique experience of being ECD of both digital and mainstream agencies. He's worked across Australia and internationally for the likes of AMV-BBDO, BMF, Publicis Mojo, Holler, DDB, 303 MullenLowe and was named ECD of AnalogFolk Sydney in January 2019..
Named by AdNews as one of Australia's Top 20 Creative Leaders in 2017, Richard has created and led many high-profile campaigns, including the 'Captain Risky' for Budget Direct, the launch of XXXX Island and the 'McDonald's to Maccas' re-brand campaign.
A hallmark of Richard's career is his ability to consistently create some of Australia's biggest campaigns and brand platforms that have won the hearts and minds of the audience, as well as garner top international awards.
When it comes to his creative approach, Richard believes in the importance of finding the 'human truth' - or how people connect with a product, situation or brand - as the foundation for great creative ideas.