ABOUT

In March 2022 - 20 years after it first appeared - Specsavers unveiled a new ‘Should’ve Gone to Specsavers’ campaign: ‘Should’ve 2.0’. At the heart of the £4m campaign is a 30” TV spot, ‘Out of Order’, supported by a series of 10/15” shorts for YouTube. In a media first, Channel 4 and ITV had their own ‘Should’ve Gone to Specsavers’ moments as their continuity announcers got their scripts mixed up, introducing some of the biggest shows on television, but for the wrong channel. And as well as radio spots, in-game ads and national press ads that were 'accidentally' printed upside down, the campaign also features three badly installed 48 sheet billboards in London and Leeds.