From reimagining digital publishing brands and launching luxury cars to helping the UK government cut smoking rates, Richard has spent the last 15 years advising commercial and public sector clients on results-driven marketing and strategy. This year has been no exception.
At Wunderman, he has been responsible for the continuous development of Collision, the collaborative working methodology that has been adopted throughout Wunderman globally and brings together diverse thinkers and makers across disciplines. In 2018, he developed initiatives to bring new ways of thinking to Wunderman UK, such as installing screens in every department, so every client group has all the latest results up there to see.
His unquestioned expertise in the automotive sector led to Wunderman now servicing Shell Retail's CRM, loyalty, analytics plus brand and comms scopes across 23 countries, in addition to expanding its remit into working with Shell Chemicals and Shell Mobile. Wunderman also grew its strategic and operational partnership with Shell UK, including piloting the new Shell Loyalty CRM programme. Refusing to stop there, Wunderman was given the opportunity to pitch for the business's global 'Agency of the Future' roster, where, in August, the agency was awarded a highly coveted spot.
Richard has reinforced his credentials as an expert on broader business transformation by leading Wunderman UK's delivery of 'Future Ready'. A major research project led by Wunderman Global that asked 250 senior business decision-makers from global brands how they were navigating today's complex strategic landscape and how confident they were in their organisations' ability to adapt to change.
As he continues to lead the business forward in his role as both UK chairman and UK & EMEA chief strategy officer, Richard is demonstrating how he is one of the UK's foremost spokespeople in how businesses can use marketing and digital platforms to affect real and genuine business change.