ABOUT

A client like no other, we devised the launch identity for Skyral as they were carved out as a standalone business from gaming and technology company Improbable in 2023.

The firm is at the cutting edge of virtualisation, transforming decision-making for enterprise and government.

Central to our work throughout the better part of a year was the fundamental idea of using design to ground virtual environments in the real world. This has guided us as we established every aspect of the Skyral brand, using a thoughtful blend of type, colour, shape and image to help the company define their new path.