Richard Chapman Studio
London
ABOUT
Our stand design for leading wine importer Mentzendorff at the 2025 London Wine Fair marked the first major expression of a refreshed branding concept.
Built around a flexible grid system, a warm and accessible, modern colour palette and striking imagery, the new visual direction brings clarity and energy to their portfolio.
At London’s Olympia, we translated this into a bold architectural stand featuring dedicated zones for tastings, seminars, and hero product displays — combining brand impact with commercial purpose.
MADEIT CREDITS
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Richard Chapman StudioCreative Director
Back to Mentzendorff at the London Wine Fair 2025 project