ABOUT

Pranayama is a clothing brand originating from the self.
PRANAYAMA philosophy stems from the idea that design is a tool that allows us to improve the world, is the force for positive and meaningful change. Combined love for craftsmanship and things well.
PRANAYAMA comes from the inside, looking for the relationship of body and patronage to release the prana in you.
PRANAYAMA clothes to make you happier.
PRANAYAMA is based on the optimization of human beings and their environment; the commitment to take care of ourselves and those around us.
PRANAYAMA is conscious design for a smart consumer.
PRANAYAMA endorses the notion of a slow fashion, creating a small scale, with limited production and high quality standards. Thus, there is room to stop in the process, observe, correct and improve each garment.
PRANAYAMA commitment to an informed consumer, who values ​​independent design and look conscious product. An economically sustainable production ecologically and socially.
The raw materials used are produced domestically and balances in the industry. This supports sustainability through the use of textiles produced locally (lower CO2 footprint, rescue industry and use of domestic labor) and the reuse of balances without the need to use more raw material for a new textile.
PRANAYAMA produced under the precepts of fair trade. In the production process involved women (household heads) working in their homes. They are the mainstay of craft production: seamstresses, embroiderers and knitters who make an art of their craft.
PRANAYAMA makes high quality clothing that is not governed by rapid fashion trends. It is hard clothes, not discarded. It is a real alternative to the "retail".
The marketing of products PRANAYAMA is done directly in the showroom located at Gertrudis Echenique 340-B, Las Condes. And Sales Pop Up Fashion organized by the Association Slow Chile, of which it is part.