Ricardo Andrés Creative Director

ABOUT

To introduce a new category of car, The Ford Focus Fastback, we created an immersive experience where users could take the opportunity to drive this machine inside two of the best circuits in the world: the Streets of Monaco and the Atlantic Road.
The website, developed in partnership with Google Brazil with real time 3D technology (WebGL), maintained the concept of the campaign, starred by Gerard Butler: “You can’t test a machine like this with a quick spin around the block.”

AWARDS

Awwwards
FWA - Favourite Website Award
Webby Award

MADEIT CREDITS

  • FordClient

Ford Focus Fastback - Website

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