Ricardo Chapira
Animation Designer
ABOUT
There’s no better way to prove that rock has a mother than to look at its DNA. That's why we created the first musical DNA test. A new, interactive way to tell a story to your audience through data.
We created an algorithm that analyzes songs and cross-references the data with elements that became hallmarks of Rosetta Tharpe’s work throughout her career. The result shows the Mother of Rock’s influence on each song, expressed as a percentage. The algorithm can be consulted through a web app, available for desktop and mobile devices.
MADEIT CREDITS
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BillboardClient
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Aline SilvaAgency Producer -

Arthur SiqueiraMotion Designer -

Bruno JorriMotion Designer -

Camila ZanaClient Representative -

Camila ZanetinClient Representative -

Carlos ScappiniClient Representative -

Cristiano PinheiroMusic & Sound Producer -

Débora MirandaClient Representative -

Eduardo VaresCreative Director -

Elisa LiraPR Manager -

Fátima PissarraClient Representative -

Fernanda LopesPR Director -

Julia NewmanSpecial Projects Director -

Juliana SousaAgency Digital Producer -

Lilian CavalliniAgency Digital Producer -

Luiz SanchesChief Creative Officer -

Marcello AzevedoClient Representative -

Marcia GranjaAgency Producer -

Marco GiannelliChief Creative Officer -

Marilia AlvesSpecial Projects Director -

Pedro CorbettExecutive Creative Director -

Rafael ReisCopywriter -

Raquel KuryClient Representative -

Victor LaarsArt Director -

Ricardo ChapiraMotion Designer -

Diego Villas BôasDirector of broadcast production -

D&AD






