Ricardo Chapira Animation Designer

ABOUT

There’s no better way to prove that rock has a mother than to look at its DNA. That's why we created the first musical DNA test. A new, interactive way to tell a story to your audience through data.

We created an algorithm that analyzes songs and cross-references the data with elements that became hallmarks of Rosetta Tharpe’s work throughout her career. The result shows the Mother of Rock’s influence on each song, expressed as a percentage. The algorithm can be consulted through a web app, available for desktop and mobile devices.

MADEIT CREDITS

  • BillboardClient
  • Aline SilvaAgency Producer
  • Arthur SiqueiraMotion Designer
  • Bruno JorriMotion Designer
  • Camila ZanaClient Representative
  • Camila ZanetinClient Representative
  • Carlos ScappiniClient Representative
  • Cristiano PinheiroMusic & Sound Producer
  • Débora MirandaClient Representative
  • Eduardo VaresCreative Director
  • Elisa LiraPR Manager
  • Fátima PissarraClient Representative
  • Fernanda LopesPR Director
  • Julia NewmanSpecial Projects Director
  • Juliana SousaAgency Digital Producer
  • Lilian CavalliniAgency Digital Producer
  • Luiz SanchesChief Creative Officer
  • Marcello AzevedoClient Representative
  • Marcia GranjaAgency Producer
  • Marco GiannelliChief Creative Officer
  • Marilia AlvesSpecial Projects Director
  • Pedro CorbettExecutive Creative Director
  • Rafael ReisCopywriter
  • Raquel KuryClient Representative
  • Victor LaarsArt Director
  • * Ricardo ChapiraMotion Designer
  • * Diego Villas BôasDirector of broadcast production
  • * D&AD

Rock DNA

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