Ricardo Avilés Chief Creative Officer

ABOUT

Investigating corruption and the drug trade in Mexico has cost over 120 journalists their lives since 2007. Javier Valdez, killed in 2017, was among the most iconic ones. Three years later, artificial intelligence brings Javier back - live on national TV - to directly address the Mexican president, demanding justice for himself and his colleagues, and demanding free speech for everyone. This campaign is a part of the #StillSpeakingUp platform created to use the identities of murdered journalists to protect the safety of the ones at risk today.

MADEIT CREDITS

  • Propuesta Cívica + Reporters Sans FrontieresClient
  • Ana RamosMarketing Director
  • Andrey TyukavkinExecutive Creative Director
  • Carlos AscencioSocial Media & Community Manager
  • Catatonia CineOther
  • Coco RamírezCreative Director for Art
  • Diana VazquezContent & Creative Coordinator
  • Diego WallachChief Creative Officer
  • Edward Jimenez2D Artist
  • Heinie MamyersteinPR
  • Karen GómezDirector
  • Lucía MendozaHead of Experience
  • Luis SordoCreative Director for Art
  • Omar LázaroAnalytics & Audience Developer
  • Publicis MéxicoAgency
  • Samantha HernándezStrategy Managing Director
  • Starcom MexicoMedia Placement
  • Tai La Bella DamskiPR
  • * Cannes Lions Winners 2021
  • * Ricardo AvilésCreative Director

Who pooled - #Stillspeakingup Deeptruth