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"As Brazil's Raça Magazine celebrates its 25th anniversary, the publication is launching #VozPreta (‘Black Characters’), with the stated goal of “occupying more spaces against the structural racism that invariably erases and silences black voices and references in our society”.

#VozPreta is a means to amplify the voices of black intellectuals and professionals, covering a wide array of topics, in a country where structural racism is so present.

The tool, created in partnership with FCB Brasil, was developed by FCB Studio and is anchored on Twitter. On average, people use only 33 characters when they tweet, while the platform allows for up to 280 characters. The idea is to leverage that unused space and fill it up, automatically, with black references"