Ric's work

Ric Scheuss leads the Sound & Music Agency TRO in Duesseldorf and Berlin and consults global brands in the fields of Sonic Branding and Musical Storytelling. Together with a team of musicologists, behavioral psychologists, programmers, sound designers and music producers he developed an innovative process that combines valid data, artificial intelligence and creativity for the development of holistic music & sound strategies. Numerous projects were honored with ad-, film- and music awards including Cannes Lions, ADC nails, a BAFTA and a nomination for the Golden Palm.
In 2017 he was part of the Cannes Lions Jury, in charge of the category Radio.