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The platform for art, food & music.

Branding, website and motion design for Propyard, centred on the idea of ‘Endless Possibilities’. The Propyard alphabet has been built using a series of shapes and sculptures derived from the logo, giving a variety of creative opportunities to craft the visual output - much like the ever-evolving cultural space.

The primary palette is inspired by the industrial space, which used to be an MOD torpedo testing factory. The typographic system balances two san serif fonts. Strong geometric RM Neue set in all caps and a lively grotesque body, in the form of Matter.

We worked with the venue on their strategy to ensure it aligned with their vision as an arts-led venue. The brand system is built to celebrate the artists, musicians, DJs, chefs and performers that make the experience different every time.

The identity for Hopyard, the venue's new beer festival, takes inspiration from classic brewery typography and the industrial environment it lives in, while utilising the shapes that have become synonymous with the Propyard brand.

"The creative team at Rhombus are truly exceptional. Their ability to listen & explore, then interpret and develop ideas whilst embracing our culture and ethos to produce outstanding visual representation in a short space of time - proud to have created PROPYARD together."

James, PROPYARD