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Award-winning creative media agency Rhapsody has partnered with Hothouse Media to create a juggernaut of a digital experience to celebrate the 50th anniversary of Richard Attwood’s 24 Hours of Le Mans win. Known for storming to victory in the Porsche 917, a first for Porsche, Attwood and his teammate Hans Hermann beat torrential rain and a bad case of the mumps to win ‘the greatest sports car race in the world’.

In order to ensure this impressive feat of human endurance, exhilaration and endeavour was given the recognition it deserved fifty years on, Rhapsody worked closely with Porsche UK to uncover rare race footage and behind-the-scenes photos to help the audience get as close to the action as possible. Notable motoring journalist David Lillywhite gained an exclusive interview with race winner Richard Attwood ahead of his 80th birthday to get the inside track on the race.

This passion project was developed in-house by our motor-racing fanatic creatives to ensure maximum speed story-telling with compelling content. It launches/launched on June 13th at 16:30, the date and time the 1970 race began - and also when this year’s competition was due to start. By mixing creative inspiration from yester-year with cutting-edge typographic styles we have built a truly unique and exhilarating experience, complete with a bespoke CGI Instagram filter for fans of the experience to try out at home. Simply browse effects on your Instagram Stories camera and search for LeMans70