ABOUT

Rhapsody worked with subscription-based music streaming service Spotify on several event-centric campaigns targeting the student sector. The goal was to increase sign-up to a unique and affordable Spotify Premium student tariff of £4.99.

Rhapsody also worked on the sign-up microsite and data capture for the Spotify Secret Social, a hotly-anticipated annual event offering students the chance to see the latest live music acts in a mystery location. Rhapsody produced social content, posters, billboards, banner ads and other event collateral for the campaign, which saw thousands of students apply for a limited number of tickets. Rhapsody’s involvement in these three national campaigns saw Spotify
become students’ first choice for music streaming in the UK.