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Since 2013, Rhapsody’s creative team has worked with Arsenal FC on a variety of projects, from the design of match day collateral to the creative and branding on five annual Emirates Cup events and two Legends matches.

We produced match day collateral for premium guests and VIPs, from lanyards and ticket wallets to presentation boxes and other printed marketing materials. The look and feel of these products needed to utilize color and style to convey an elevated customer experience. A refined, classic design with a suave color palette of black, white, and gold perfectly achieved this.

The Emirates Cup sees four teams playing each other over the course of two days and, in the three months prior to the event, Rhapsody was responsible for producing the full marketing campaign and all associated collateral, from digital banner ads to video content, radio, TV, print advertising, and billboards. For each event, Rhapsody would come up with creative ideas to suit the brief, while bearing in mind the variety of deliverables involved. In previous years Rhapsody worked with a superhero theme - utilising comic book style typography in the printed materials and ‘crash/bang’ sound effects in the radio advertising - and a circus theme for the ‘Greatest Show On Turf’.

A sticker album encouraging fans to ‘Get Stuck Into The Season’ was another successful spin on the brief. Each concept required Rhapsody to devise bespoke copywriting, advertising scripts, and visuals. Rhapsody’s efforts in these campaigns, one of our most immersive communications projects, have seen the Emirates Cup become a sell-out tournament year-on-year with a capacity of more than 60,000 fans over two days.