Rhapsody London

ABOUT

Rhapsody worked with subscription-based music streaming service Spotify on several event-centric campaigns targeting the student sector. The goal was to increase sign-up to a unique and affordable Spotify Premium student tariff of £4.99.

This project was the Spotify Guestlist, where Premium student subscribers were encouraged to create playlists on the app and compete to get the most followers. Incredible prizes were up for grabs, including VIP festival passes and secret gig tickets. Rhapsody came up with the strapline ‘Party like it's £4.99’ and created a competition microsite complete with data capture, top playlists leaderboard, digital banners, social and print collateral for the campaign, including branded stickers, coffee cups and a coffee van.

Rhapsody’s involvement in these three national campaigns saw Spotify become students’ first choice for music streaming in the UK.

Who liked - Spotify Guestlist Campaign

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