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Developing a design system and launching a new website for MOKE International to coincide with the launch of ‘the Electric MOKE’.

MOKE International approached Rhapsody to work with the vehicle company on unifying it’s digital and online presence. This included building a design system and developing a website that would function as a showcase and allow customers to pre-order the Electric MOKE, which was going to launch in the summer of 2022.

MOKE needed to combine a number of different sites based in different locations into a single destination with a consistent look and feel. Rhapsody created a new digital design system to enable this and combined it with new photography to give the global website a fresh new look and feel.

The new website needed to convey a beach lifestyle suited to this unique electric vehicle (EV). We paired this with bold clean fonts and a muted colour palette to represent beach/holiday elements (blue for sky, yellow for sand etc..) The overall layout of the pages was inspired by a more editorial aesthetic.

It was essential for MOKE to focus on driving users to pay a reservation fee for the Electric MOKE so a streamlined, mobile-optimised journey was created to guide users from the homepage to the payment page. We integrated Stripe into the website in order to allow customers to make single prepayment with minimal friction and synced it with Salesforce so that the marketing team could follow up with customers on each order.

As a global brand, MOKE International has a roadmap that sets out to exted its site acorss multiple regions and languages. As a first step, Rhapsody worked on implementing both British English and French language sites with multi-currency purchase options (GBP, EUR). The site will go on to support American English and further European languages as it continues to grow inline with its manufacture and distribution networks.

“The combined effect transformed the MOKE brand away from the traditional petrol product focus to a greener, more desirable lifestyle brand that deeply resonates with its customers across the globe.”