Rhapsody London

ABOUT

Last year we engaged with plant-based restaurant Farmacy in Notting Hill as part of a brand discovery and development process. The task in hand was to develop their communications for a more digital world and set them for future growth.

We looked to introduce a striking new font to strengthen their identity and give them more ownership. This would develop more brand recognition for their product and social without treading on the toes of the core identity.

Their relevance to global environmental and waste issues gives them real authority in the eco-market. As originators, they had to do a lot of shouting to get their points across. This is now a hot topic of conversation, so we looked to soften their messaging and delivery as people are now prepared to listen more.

Farmacy launched in 2013 before social media became a relevant platform for retail and restaurants, so arming them with a suite of assets to be used across multiple platforms was a key deliverable. They were also looking to open more sites as well as expand into retail products.

They are an established brand and one of the first in their field so their knowledge and experience is very unique. Unlike other restaurants, they boast having their own farm to nurture fresh produce which is a real USP in this industry.

The development was seen as taking the brand to the next level both commercially and geographically whilst retaining its already strong identity. Enriching the experience of visiting the restaurant and educating consumers on plant-based produce. A warmer, homely and more inclusive tone of voice would help tell their story and retell it to their followers.

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Rhapsody has been a Contributor since 25th November 2015.

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Farmacy - Brand Development

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