R/GA London London

ABOUT

In sports stadiums around the world, including Wembley Stadium, Stamford Bridge and Molineux Stadium, we are transforming the way that teams and sports sponsors connect with fans. Collecting numerous data points from sensors set up throughout a stadium, our AI predicts when and where the next big audience reaction will happen. This triggers our robotic cameras, which then capture thousands of candid individual fan reactions, mid-game. These moments are sent straight to fans, using our API and a unique stadium mapping tool. Snaptivity matches every photo to an individual seat number – and adds creative content from teams or sponsors.
Our system also enables teams and brands to overlay dynamic content on each photo – targeting down to the seat number – so that brands are part of a specific fan moment, sharing the right emotion and message for every unique moment of sports drama. This relevance, together with our simple user experience, encourages sharing with the fan community on social media. Snaptivity offers teams and sponsors an authentic way to be a value-add contributor to fans’ conversations as they happen, and in their photo memories long after match day.

Date created: August 2018 2018-08-01T00:00:00+0100
Date published: 23 August 2018 2018-08-23T16:02:47+0100

MADEIT CREDITS

  • Amit PateClient
  • Chloe CronynContent Producer
  • Ed SteadmanJr Video Editor
  • Jessica RydeSenior Consultant
  • Julen SaenzVisual Designer
  • Lisa RitchieProgram Director
  • Martin SpurwaySenior Experience Designer
  • Matt WebbManaging Director
  • Nicolas OlivieriSenior Director of Programs
  • Olly PaulovichChief Marketing Officer
  • Robert NorthamCreative Director, Visual Design
  • Rosie FloodProducer
  • * R/GA LondonAdvertising Agency
  • * James TempleEVP Chief Creative Officer
  • * Cannes Lions Winners 2018
Contributor:

R/GA London has been a Contributor since 25th November 2015.

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