ABOUT

Since the 2012 Paralympics, there has been a 10% decrease in young people with disabilities participating in sport. But with only 9% of the advertising and film industry being disabled, we don’t have a legitimate voice in disability inclusion.

To counter this, we launched ‘Day 1 Done’ – a digital training series co-created by people with disabilities, and with radical inclusivity at its core.

The hardest part of the journey into sport is getting started, so with the help of Paralympians our accessible content and training tools helped the next generation break through their own day 1, and go beyond it.