R/GA London London


2050 could be the year we eradicate malaria…but only if we act in 2020.

Against the backdrop of the Covid-19 pandemic, we enlisted the help of David Beckham to deliver a message of hope from a time in the future, declaring we have ended one of the world's oldest and deadliest diseases – malaria.

We aimed to reignite the belief that humankind is capable of uniting to defeat diseases - creating a safer, healthier, stronger world for us all, and for future generations.


  • malaria must dieClient

R/GA London has been a Contributor since 25th November 2015.

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A World Without Malaria