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Working with Imagination, a global creative agency, we delivered a first-of-its-kind global social virtual reality experience at the 2016 LA Auto Show. Supported by HTC and Dell, the launch showcased the new, all electric I-PACE Concept car.

This unique and world-first ‘social VR’ reveal is believed to be the largest live and connected VR event of its type to date. Throughout the launch day, more than 300 guests were transported into a specially created life-like virtual space into which, two of the car’s creators, Ian Callum and Ian Hoban were projected.

From VR hubs in Los Angeles and London, groups of 66 guests including A-list stars Michelle Rodriguez, Miranda Kerr and James Corden, used HTC Vive Business Edition headsets, powered by Dell Precision workstations, to put themselves inside the concept car and interact live with other participants.

After previewing the exterior of the vehicle, guests were transported into the driver’s seat for an intimate view of the Jaguar I-PACE Concept’s unique interior design, discovering hidden details and features all whilst having a 360° view of Venice Beach.

We pushed the boundaries further than ever before, with the inclusion of social interaction and a live presenter broadcast into a single VR world. Groups in both LA and London were able to communicate and interact with one another, all whilst watching Ian Callum and Ian Hoban explain through high-end real-time 3D graphics both the design process and technology behind the forward-thinking concept car.

Vive Virtual Reality customers across the globe can now experience the reveal moment and explore the technology and design stories through a full VR app (also created by Imagination and us) of the car available via Viveport.

“Jaguar Just Showed Us The Future of Car Launches” – VRFocus
“I Attended the Jaguar VR Car Launch and Press Events Will Never Be the Same” – Upload VR
“Jaguar’s use of VR means product launches will never be the same again” – IBTimes