ABOUT

The Foil is a new independent media platform focused on competitive sailing. Rev.01 worked with the founders from the earliest stage of the venture, leading the naming process, developing the visual identity, and designing the launch website ahead of the 2026 SailGP season.

The Foil was created to bring clearer, more credible coverage to the rapidly evolving world of professional sailing. As formats like SailGP continue to push the sport forward, the platform aims to treat sailing as the high-performance global competition it has become.

Rev.01 was commissioned to help shape the venture from the ground up. This included facilitating discovery and naming sessions, securing the digital foundations for the brand, developing a full visual identity, and designing the website ready for launch at the start of the 2026 racing season.