ABOUT

In The Drink wanted an identity that reflected its upbeat and community-driven approach to environmental action, something that felt hopeful, human, and easy to engage with.

Rev.01 created a flexible visual identity built around a clean, confident logomark and a set of playful mascot designs that bring the cause to life online. The new assets were designed to work seamlessly across digital platforms, merchandise, and community events, giving the organisation a stronger visual presence and an instantly recognisable voice within the sustainability space.