ABOUT

Mike Ashely had just renamed St James Park to the Sports Direct Arena to great annoyance of the Newcastle fans. They were currently boycotting the NUFC shop, and sales of their merchandise was down 60%. It was our job to get people to but the new seasons membership, and to gain trust in the club again.

We developed a membership kit that rewarded and showcase when a fan had been to a certain number of games. We also made sure that every time a membership was sold, all the proceeds would go directly into the NUFC academy to help grow new talent. SCAN FOR THE ACADEMY was born.