ABOUT

According the Jose Cuervo, we've been drinking tequila all wrong. You don't down it licking salt and biting into a lime, you are meant to drink it ice cold. And this was their new way of serving that they wanted to promote. 

So we created a new sub-brand. using the C from Cuervo we distilled it down to -C°. Then we designed and built the Ice Cold Cuervo truck to promote the drink. Packed with DJ, pumping music and the ice maidens handing out the shots, it went on a tour of London to introduce people to the new Cuervo.