ABOUT

The Financial world looked bleak in 2015, Europe was failing, commodities were crashing, it was hard for investors to know where to put their money for the best returns.

BlackRock has a global team that can get richer on the ground information, and find those opportunities that other banks can't. They could look at the same mine, company, country as every other bank, but have the inside knowledge to know if it was a good or bad investment. That's when we came up with the thought, 'BlackRock, we see things differently" 

We wanted to introduce the idea using questions we pose to the reader, while referring to two separate two sides of the same image, "What do you see? A leap into the unknown? OR Untapped potential?". 

We then got more specific into their individual trusts. For example, Europe was a market that was drifting with not many opportunities, but BlackRock has the team on the ground to feel confident in their investments. Hence the line "A market that's drifting OR Overlooked potential".