We were tasked to create an email template for the Investec investment bankers to be able to send out to their clients regularly, that made them more professional than a normal email.
We took insight from the high earners that would be the managers clients. They are time poor, always on the move, always making deals.
So we created emails that would only take 60 seconds to read, but still filled with insight and knowledge. The timer would countdown at the top of the email as proof of this concept.