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Sixty60 Swindler tapped into the truth that South Africans love a good deal, but hate being taken for a ride. The campaign used sharp humour and a memorable character to dramatise the value, speed and reliability of Checkers Sixty60. Instead of simply claiming convenience, it created entertainment around the frustrations people face when shopping goes wrong, positioning Sixty60 as the smarter way to get groceries delivered. Fast, funny and culturally tuned in, the work helped reinforce Sixty60 as South Africa’s favourite on-demand grocery service.