ABOUT
Concept
The focus of this commercial beauty project was to highlight warm, sunlit skin tones and authentic skin texture. The brief required precise post-production that emphasizes clean skin highlights and warm hair undertones without removing natural facial characteristics such as freckles.
Execution
Post-production was performed in Capture One and Adobe Photoshop:
- Applied non-destructive Dodge & Burn techniques to refine skin micro-contrast, smooth out local tonal transitions, and keep skin texture and natural freckles fully intact.
- Performed precise color grading to unify the golden-beige background, skin undertones, and copper hair hues into a cohesive warm palette.
- Executed hair flyaway cleanup and subtle edge alignment while preserving natural strand definition and specular highlights.
Results
Delivered high-resolution, color-calibrated master files suitable for beauty campaigns and digital e-commerce displays, maintaining high texture preservation and natural beauty standards.
MADEIT CREDITS
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IULIANA RETOUCHFreelance Photo Retoucher
Back to Commercial Beauty retouching project
The Artist as Photographer
Creative Director, Ken Gerhardt Photography
South Africa
Alexis Koukoulis
Architect, Alfa Kapa
Greece
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria
Kiev Design Online Studio
Ukraine
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Ayman Zahid
Graphic Designer, Freelance
United Kingdom
Volodymyr Ozirnyi
Founder and Award-Winning Designer, Dizz Agency
United Kingdom
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine
Augustine Eseigbe
Fashion Designer,Web3 project manager
Nigeria