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This campaign uses the premise of attractive deals that might drive people to come up with ridiculous excuses just to make sure that they get to enjoy their vacations.

The video shows Rakesh Bedi just about to be run down by a bulldozer as he records an explanation as to why he would not be able to attend a shoot. But as one continues watching the video, one soon realizes that everything shown in the video is a creation of artificial intelligence software.

What really happens in reality is Rakesh relaxing on a massage bed after taking a flight to some destination where he could enjoy his vacation.

When the masseuse asks him why he had to go to such lengths to record the video, he simply says that the irresistible offer of MakeMyTrip that provides a 25% discount flat rate on vacations was irresistible enough for him to do so.

Thus, by using humor and exaggerations, this MakeMyTrip ad campaign highlights the human tendency of coming up with excuses just to enjoy the offers