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This ad campaign is based on the premise that unbelievably attractive deals will make people do anything to claim such deals. People will have a valid reason for going on vacation and will be able to conjure all sorts of stories and excuses as to why they need to leave right away.

Taking this idea to the extreme, the movie features Jaideep Ahlawat being stuck somewhere between life and death in an extremely eerie setting. Trapped in quicksand, he calls out to his boss saying that he cannot come to the award ceremony due to an emergency.

As the viewer starts to wonder how bad things really are, reality hits. In fact, Jaideep has been playing along with this situation in order to give a perfectly valid reason as to why he needed to go and spend some time by himself – enjoying a bath in the snow, thanks to MakeMyTrip’s unbeatable offer of 25% off.