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Finding travel discounts usually means searching endlessly for coupon codes, using the right credit card, or relying on insider hacks. But what if someone tried to control the entire system just to get a better deal?

“DealPanti ft. Rishabh Pant x Kiku Jong Un” uses exaggerated humour to bring this thought alive. Featuring Rishabh Pant alongside a hilarious dictator, the campaign dramatizes the extreme lengths people would go to for hotel discounts. Through absurd commands, over-the-top authority, and playful chaos, the campaign positions the brand’s travel deals as so unbelievable that they feel almost too powerful to resist.