ABOUT

This advertising strategy is based on the fact that many consumers perceive having a good credit score as merely a number on paper, while ignoring all the benefits that come from possessing one. Starting from the mentioned concept, the film depicts a good credit score as an intriguing and rewarding thing thanks to Paisabazaar’s Credit Premier League (CPL).

With the slogan “Have A Good Score? Play & Win ₹1 Lakh”, the campaign creates an exciting gamified experience out of the idea of being creditworthy and financially smart. This means that apart from monitoring and improving credit scores, users will have the opportunity to win rewards.

A lively storyline and an entertaining concept are used as effective marketing tools to make the idea of credit scores more intriguing and exciting for the target audience.