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The Uncensored Playlist used music streaming in a way never done before, by taking advantage of an internet loophole. While online censorship is on the rise globally – music streaming services are freely available, even in the most censored countries. For the first time ever, 5 journalists became music artists on music streaming services. Their previously censored articles where recorded as pop songs to evade strict censorship rules in their native countries. By uploading the songs to the services, music served as a Trojan Horse and brought truth back to the places where it had once been forbidden.

On World Day Against Cyber Censorship, The Uncensored Playlist launched 20 pop-songs created from 10 previously censored articles, by 5 acclaimed journalists. Each song was recorded in both English as well as the native language of the original articles and uploaded onto global music streaming sites, that are freely available everywhere, even in the repressed societies where the articles had once been forbidden. It was launched along with the campaign website. Here people could explore the background of each journalist, the articles, as well as their transformation into music artists, including: album covers, artist biographies and music videos shot in the different countries. The world’s first playlist that evades censorship firewalls in countries like China, Vietnam or Uzbekistan could be listened to on Spotify, Deezer and Apple Music and was shared using the campaign hashtag #truthfindsaway.

MADEIT CREDITS

  • Bianca DordeaChief Executive DDB Berlin
  • Cassiano DerenjiAccount Manager
  • DaHouse AudioProduction
  • DDB Group GermanyAgency
  • Evandro ScudelerJunior Art Director
  • Felipe CurySenior Art Director
  • Gabriel MattarExecutive Creative Director
  • Jack ChristensenSenior Copywriter
  • Lis FerreiraJunior Art Director
  • Patrik LenhartSenior Copywriter
  • Ricardo WolffCreative Director
  • Robert-Jan BlonkInteractive Producer
  • Sarah BenselAccount Director
  • * MarcoSenior Digital Art Director
  • * MonksDigital Agency
  • * Lisa Van BoekhoutCommunications Manager
  • * Cannes Lions Winners 2018

The Uncensored Playlist

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