ABOUT

Brand identity and packaging for Doula with Yoga, a new prenatal doula and yoga practice

Federica offers doula support that incorporates yoga for pregnant women, guiding expectant mothers through pregnancy with mindfulness, yoga and support. She came to me with a clear vision, and together we built her brand from the ground up.

We chose an earthy palette and a soft, rounded typeface to give the brand a calming, grounded feel, something that would resonate with her clients from the moment they saw it.