ABOUT

Full rebrand and packaging design for ECS CBD, a UK CBD wellness brand

ECS CBD is a well-established UK brand, founded in 2014, known for high-quality CBD oil formulated to support the endocannabinoid system and promote overall wellness and balance.

The brief was to move away from the earthy, natural look common across the CBD category and build something that feels energetic, modern and sporty enough to stand out on the shelf.

The Result
The rebrand pulled ECS CBD out of the earthy, interchangeable look most of the category shares, and gave it a navy-and-foil identity that holds its own on a busy shelf. The same system now runs across the packaging, the website and the trade catalogues, so the brand reads as bigger and more established than before. In a category where buyers are wary, looking modern and consistent is what earns their trust. It moved ECS from "another CBD brand" to one that looks like it belongs at the premium end.