ABOUT

Canavape approached me to deliver a complete rebrand of their CBD wellness product range. The project involved refreshing their packaging, website, social media presence, and B2B catalogues to create a cohesive and modern brand identity.

We successfully launched a full product line, including e-liquids, waxes, and cartridges. It was a pleasure to support one of the UK's early pioneers in CBD, established in 2014.

The Result
After the rebrand, Canavape's whole range finally looks like it comes from one company. The packaging, the website, the social content and the B2B catalogues all pull in the same direction. For a brand that helped pioneer CBD in the UK, the identity now matches that standing: cleaner, more premium and more confident than what came before, giving retailers and customers a clear reason to take the range seriously. The consistency also makes launching new products quicker, since every new SKU has a system to slot into.