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Packaging and brand identity for a new range of Nicotine Salt E-Liquids from UK ECIG STORE

UK ECIG STORE has been a major player in the UK vaping scene since opening the country's first vape shop in 2010. The brief was to launch a new range of 20 flavours, each with its own distinct look, while still reading as one cohesive collection.

We landed on tall, premium packaging built around a new Super Salt logo and a bold, flavour-led colour system, designed to stand out on the shelf and carry through to the brand's own website.

The Result
The finished range does two things at once: each of the 20 flavours has its own identity, but they all clearly belong together as one collection. The packaging is deliberately modern and uncluttered, so the flavour and the key details land in about a second, which is all a shopper gives you on the shelf. A polished, consistent range like this is also easier to put in front of retail buyers, and it gives someone already buying a competitor a reason to try this one instead.