ABOUT

I was contracted to help with the largest digital project that Coca-Cola had ever undertaken: the migration of 112 country-specific websites which were being redesigned.
● Update all campaign and product-specific imagery for over 200 brands
● I led an international team of designers based in the UK, Romania, Argentina, India and the Philippines
● A “follow the sun” approach ensured the output speed was optimal and resources being efficiently deployed
● I created very clear briefs as many of the designers were not native English speakers and directed the designs
● The role involved me being guardian for the extensive range of brands owned by Coca-Cola and being trusted to use their large asset library to make executive decisions and choices regarding the images
● I took a hands-on approach and resized and retouched many of the 15 000 images myself using Photoshop
● The role required me to work across multiple time zones
● We used Jira and agile methodologies with daily stand ups and 2-week sprints to track progress