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Concept:
Storyboard for a series of tongue-in-cheek adverts for a brand of cookies. Highlighting how everything was better after eating them!
The client asked for a series of storyboard panels on different advert ideas to see which ones worked best.

This storyboard was titled Bus from Hell.
A young woman waits at a bus stop for the next ride, and decides to enjoy a cookie. This causes her to miss the bus!
We get a glimpse of whats inside the bus she missed: It's over crowded, people are hot and sweaty and packed like sardines, someone has fireworks, another person has a box of snakes, the driver loses control ! The woman has narrowly avoided hell. Everything is better with [Cookie Name].

First step was creating rough storyboard panels, next step will be turning it into an animatic with timing and audio from the client.