ABOUT
"Sport is built on epic stories, but Aida dos Santos' is special: a poor black woman, she was the only Brazilian athlete to participate in the 1964 Tokyo Olympics. Dos Santos went to Japan alone, without money, a coach or a uniform to compete. Contrary to all expectations, she won fourth place in the high jump, becoming the first Brazilian finalist in Olympic games in history. Her fourth place was the best classification of a Brazilian athlete in the Olympics until the 1996 Atlanta Games.
Bringing this little known story to most Brazilians, we invited fashion designer Carol Barreto to create and produce the uniform that should have accompanied dos Santos in her competitions. The athlete, now in her 80s, was gifted the items, which were also sold in a limited edition collection on the brand's e-commerce site."
AWARDS
Cannes Lions
MADEIT CREDITS
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Centauro SportsClient
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Acauan PastoreColorist -

Adriele RegineCostume Designer -

Akira NoguchiPost Production Coordinator -

Alex SalesAccount Manager -

Amanda BarrosAssistent Director -

Barbara OliveiraArtbuyer -

Breno FerreiraExperience VP -

Bruna GomesAccount Manager -

Caio GattiCreative Team -

Carol BarretoUniform Creative Designer -

Carol BarretoWardrobe / Stylist -

Debora VianaFinal Art -

Flávio RoccoGraphic Production -

Giorgia PratesDirector -

Graubi GarciaContent -

Gustavo AoyagiAccount Planner -

Gustavo-Milo MarascoAdvertising Manager -

Junior VieiraMotion Design Lead -

LadybirdProduction Company -

Laura PardoProduction Management -

Leandro MoneaFinal Art -

Lindsay OliveiraGraphic Production -

Lúcia CucciMedia Director -

Luh MoreiraHead of Production -

Luís MilletProduction Coordinator -

Maressa AucelliProduction -

Mariana SierraRTV -

Marília QueirozAccount Director -

Michel IssaCOO -

Nanci MachadoGraphic Designer -

Nickolas Andreas Panos VieiraDesigner -

Pedro CanutoDigital Producer -

Rafael SantosAdvertising Manager -

Roger BezerraContent -

Sabrina PagottoFinal Art -

Simone ChasserauxAccount Manager -

Thiago BusseAdvertising Manager -

Thomas TagliaferroCEO -

Tiago FelicianoEdition -

TracyLocke BRASILAgency -

Vagner JabourDirector of Photograpy -

Valdir Dos SantosRTV -

Renato Maroni NetoCreative Team -

Daniel OttoniChief Creative Officer -

Danubia FujitaContent -

José SpagnuoloCreative Director -

Cannes Lions Winners 2022