ABOUT

As Head of Marketing & Design, I managed two established brands and successfully launched a new brand from the ground up. My responsibilities included overseeing one website and two e-commerce platforms, ensuring a consistent presence across three social media channels. I led the design and print production of all promotional materials for the three brands, such as corporate collateral (business cards, packaging, flyers, and folders), as well as booth designs for international trade fairs like MIPEL and PSI. Additionally, I was in charge of creating catalogues, point-of-sale (POS) materials, and other promotional content.

In digital strategy, I spearheaded the development and execution of marketing initiatives, regularly tracking key performance metrics to assess success. I actively created and implemented digital assets, including campaigns, ads, newsletters, banners, and social media content, leveraging my design expertise and programming skills.