ABOUT

QINGLONGHU
A new city located 45 minutes from Tiananmen Square – Beijing - China

Challenge
To create a logo which expresses the exceptional quality of life of its inhabitants within their natural setting.
WTTS was instructed to study the town and its surroundings to improve real estate sales and attract more visitors.

Solution
WTTS first chose to affirm the identity of the city through its signage. It evoked the lake dragon adjacent to the town
site and the mountains. Its red and golden colors expressed the prestige of the city.
The agency also made a film to describe Qinglonchu through a set of high-end visuals (images, 3D views, photos...).

Results
The city significantly improved its brand awareness.

Scope of work
Strategic Recommendation - Corporate identity design - Art Direction
Corporate identity design - movie creation