ABOUT

In oncology, pharmaceutical advertising is 90% generic. The landscape is littered with animal metaphors, happy patients at the beach, and unimaginative molecular and anatomical science on every panel and banner at a medical conference. This poster series pushes craft forward, transforming clinical science into contemporary visual narratives. The HER2.0 campaign boldly reshaped conventional oncology advertising, acknowledging that progress in cancer treatment necessitates a corresponding evolution in design and presentation.